Life Lapser Feature: Catherine Jinn Skincare
Hi everyone, it’s Sarah, the founder of Life Lapse. I was an in-house video marketer for brands like Clearly Contacts, Coastal.com and Nurse Next Door before moving into a consulting role to help companies tell their stories using video. As a filmmaker turned video marketer, I know firsthand how expensive it is to create video content but as a single human being, I knew I couldn’t help everyone capture videos creatively on my own so that’s why I created our stop motion app, Life Lapse.
Life Lapse was initially meant for everyone to create cool videos showcasing their life as a time lapse (hence the name) but then shifted when customers gave me feedback on what they were using it for: small businesses owners were using it to create eye catching product videos for social media. Seeing these businesses use my app in that way made the last three years of building my stop motion app so worth it. I’m inspired by what they create and I want to highlight these brands and the people & stories behind their products in our latest series: Life Lapser Features.
Introducing Catherine Jinn Skincare
I’ve been connected with the team at Catherine Jinn Skincare for some time now and continue to see their social media grow with the content they’re creating. Today we’re talking to Corey, Director of Marketing at Catherine Jinn Skincare about their brand.
Tell us about Catherine Jinn Skincare:
We focus on taking care of your skin with proper hydration at an early age so you can age gracefully. We’re located in Minneapolis, Minnesota and were founded in 2016. Our founder Clara Song moved from Seoul, South Korea with her family and after arriving wanted to bring simpler skincare products that are focused on preventing, not fixing.
What is your favorite product from your line?
Our Hydro Potion face cream. It is a hyaluronic face cream with only ten ingredients and perfect for dry skin.
What is your process when it comes to creating content for social media?
We try to show our products looking very clean with fun, bright backgrounds that match the mood of the season. Last summer we were inspired by the Jonas Brother's Cool music video and its vibrant color scheme.
Show us your first stop motion video created with Life Lapse:
Click the image below to watch the video!
What do you like about stop motion?
It's a great way to show what we want to tell people about our products. It allows us to tell our story differently than most other brands do. I believe stop motion videos are great for social media.
Have you seen any surprising results from using stop motion?
It's definitely an effective way to catch people's eyes. We get more views and likes. The hardest part is coming up with new ideas for videos.
What other apps/tools you love when taking photos for Instagram/social media?
We use a micro lens for close up videos of the different creams and serums. It works well when trying to make "satisfying" videos.
Show us your favorite stop motion created with Life Lapse:
Click the image to watch the video!
What is your biggest tip when it comes to stop motion?
What you think and the final outcome seldom match. In my mind the best ideas seem to fall flat and the blah ideas seem to really connect with people and drive the most engagement. At first it really bothered me but over time I've come to deal with it. The second tip is it always takes at least twice to get it to work. For this reason we take more of a do first, fix second approach because there's always flaws after the first cut.
Thanks Corey! We loved hearing your story and the ways you have been able to bring your products to life using stop motion. Here at Life Lapse, we love seeing the ways that creativity flourishes when the world of stop motion is introduced. The possibilities really are endless.
Interested in creating professional-level content with Life Lapse? Click here to learn how to make a DIY tripod, how to edit videos in-app, and to see our favorite tools to bring your stop motion game to the next level. If you’re looking for inspo, check out the ten brands that are currently killing it with stop motion, and make sure to check out our content ideas.
Want to be a featured Life Lapser? Send us an email and tell us more about your brand 🤗! We would love to learn more about you.
Want to try stop motion for your brand? Download our free app to get started