Review: Canva’s New Content Planner
Breaking news!! Canva has just launched a new content planner for social media that allows you to schedule your creative assets created on Canva directly to your social media accounts including Pinterest, Facebook Page, Facebook Group, Twitter, LinkedIn Page, LinkedIn Profile, Slack and Tumblr. 😱 Looks like Canva is heading in the social media management space and this will be a GAMECHANGER. We love, love, LOVE new innovation and this one makes us very excited. 🙌
We discovered this feature while creating assets today for our social media and thought we’d provide a little review of our initial thoughts when using Canva’s content planner for scheduling social media posts.
To access the Canva content planner, you’ll find it on your left navigation toolbar. We have a Pro subscription of Canva so we’re not sure if this is only for Pro users at this time or for all users.
From the Canva Content Planner view, you’ll see the monthly calendar and the ability to schedule for each day. You hover over the day you want to schedule and you’ll see a “+” arrow to add your content.
You can create a design specifically for this day which provides you with automatically with the dimensions for the social platform (GENIUS!!!!) or you can add in custom dimensions and it’ll take you directly to a new project within Canva.
The other option is to choose an existing design. Once you click into the design, you are able to select to either schedule all of the pages within that design or choose just a single design within your document. As you can see here though, if your design has multiple pages and you schedule one of them, you are unable to schedule it again (I’m sure this will be fixed later on). You also cannot schedule the same design to multiple platforms yet.
Canva’s content planner allows you to schedule to Pinterest, Facebook Page, Facebook Group, Slack, Tumblr, Twitter, LinkedIn Profile and LinkedIn Page. Now they just need Instagram…!!
With each platform, you’ll need to provide permission to connect it as you normally would for any social media schedulers.
Here is what your calendar looks like once you’ve scheduled an asset.
Here is what our post looked like after it posted to Facebook directly by Canva.
So far, there are some really thoughtful user experience in the product to make it really easy for social media managers to create content using Canva and directly schedule it. Can it take away from other schedulers for us? Since not all of our content is created within Canva and we also post user generated content, the schedulers obviously do this better (for now!). But for any assets created within Canva, this is seriously a gamechanger! Learn more about the social media schedulers we currently use as a small business here.
