Using Stop Motion in the Video Marketing World | Interview
Learn How Marissa Uses Stop Motion in the Video Marketing World
I met Marissa at my first “big girl job” midway through my career while I was working for an e-commerce eyewear company, Clearly/ca/Coastal.com. I worked in Marketing creating video content for their social media/marketing campaigns. Something that we did a lot at Clearly.ca was profile people that were up to cool things and if you haven’t noticed, I am doing the same with Life Lapse - because, selfishly, I love digging into the brains of these badass entrepreneurs! I FUEL OFF THAT. We did an eyewear campaign with Marissa at Clearly.ca. (It’s still up, you can see my mad filmmaking skills here, haha). Needless to say, Marissa and I kept in touch after that shoot back in 2015.
Back then, Marissa was focussed on designing planners & journals. Over the years I have been following Marissa and have loved seeing the progression of her business grow. She has been through a re-brand, has now jumped into the world of purse design (see photos below of her stunning minimal approach) & most recently successfully finished a kickstarter campaign (she went over her goal by 50%!!!!).
Read the interview below to see how Marissa has been using stop motion in her social media marketing. Also, if you’re ready to end the relationship with your current handbag so you can spend more time getting things done or want a beautiful planner, visit Marissa’s online shop!
Hey Marissa, please introduce yourself and give us some insight into what you do!
My name is Marissa and I am the founder here at STIL. My love for organization started when I was 10 years old collecting notepads. Growing up in Switzerland, I was introduced to the world of minimal design at an early age and that appreciation has stuck with me ever since. Today, I run STIL and am heavily involved at every level of the business. I've now successfully launched 2 Kickstarter campaigns and was recently nominated for a 20 ON THE RISE Award in the designers category. I design all packaging and product, manage photo shoots, social media and connect with my amazing customers on a daily basis. STIL is a company built by and designed for women with busy schedules. With a focus on simplicity, our organizational products can be used in many wonderful ways to fit your life path.
You started out creating daily planners, what inspired your to get into purses, clutches & wallets?
It was a natural transition for STIL. We are about organization at the core and that expands into all aspects of life, not just what happens on your desk. What inspired the idea was my own life and the things I used everyday that I felt could use a little re-inventing.
Why is a minimalistic design approach important to you?
It's important to me because that's what I grew up surrounded by. I lived in Switzerland for the first 14 years of my life so I was constantly reminded that simplicity and minimalism was the only way of life.
Walk me through your current process for creating media assets for your marketing campaigns?
Currently I do photoshoots once a week feature a combination of new product and products that have become staples for STIL. We then use those photos across all platforms: instagram, email newsletters, pinterest and so on. We shoot mostly in the office and sometimes at my apartment when I need different props.
What is your favorite social media platform to share on and why?
It's still instagram but more and more I am leaning towards Pinterest being my favorite because I'm able to connect with my customers in a different way and they are able to check out directly on the platform which I love.
Can you tell me about the process of how you created stop-motion videos prior to Life Lapse? How did you shoot & edit it?
We've only done 2 stop motion videos before using life lapse and we used an overhead tripod that was set up on my kitchen island with a backdrop. We had everything linked to lightroom so it was just a matter of pressing the space bar to take our photos. The process was definitely more tedious.
How did that process compare to using Life Lapse?
Not having to set up the tripod, lightroom and the camera is a huge time save. When I decide I want to start using a new process the only way I will stick to using it is if it saves me time which Life Lapse definitely does. I easily created a quick stop motion video yesterday before I left for the day and that was awesome!
Why did you Download Life Lapse?
I downloaded it to check it out at first but realized very quickly that this could really change the game for our instagram feed!
What do you use it for?
I use it to create stop motion videos for our products!
Do you find the app easy to use?
Yes it is very easy to use and intuitive. No issues at all.
What do you love most about Life Lapse?
I love that it shows you the stop motion video immediately after you take the photos so you can make adjustments right away and erase any photos that don't look like. I also LOVE the ghost function. That has come in handy every single time.
How do you plan to integrate stop motion into your marketing campaigns?
We plan to use them on social, our email campaigns and potentially some ads once we start doing campaigns for the Holiday season.
For anybody else reading this in marketing/ content creation, why would you recommend them to download Life Lapse?
Yes absolutely! Everyone here in our office has already downloaded it because they love it. If you're in content creation this app is an absolute must!
Where can people follow you & buy your beautiful products?
You can follow us on instagram @stilclassics and you can find us online at stilclassics.com
