Life Lapser Feature: myMomentum Wellness App
New year, new you, right? 😏 With everything that went on in 2020, you can bet we’re totally on board with a healthy and fresh start to 2021. What better way to start fresh than to download a wellness app and kickstart your healthy lifestyle? Wellness apps are the new SoulCycle: especially since in most of the world, we still can’t go out and take a fitness class. Wellness apps that are community-based mimic the social and encouraging aspect of taking a group fitness class: but in the comfort of your own home. Plus, if you use a wellness app, you technically don’t actually have to get out of your pajamas. It’s the little things, right?
We love the support that community-based wellness apps give their users: and myMomentum is no exception. myMomentum encourages a healthy lifestyle while maintaining a personal touch. Plus, they use Life Lapse stop motions in their digital marketing and social media, which is amazing to see!
We love discovering and supporting female-founded apps so keep on reading to learn more about the mindset behind what makes myMomentum great, and how they’re able to use stop motion as a visual asset for their brand.
Tell us about myMomentum
We’re a community wellness app that motivates people to make healthy choices!
What can the Life Lapse community get out of your app?
You can complete daily challenges, earn points, and redeem rewards from local businesses, including snacks, drinks, self-care items, workouts, and more.
What has been your favorite challenge to date?
There have been so many challenges along this startup journey! We’ve been building our community for just about two years now, and it’s been incredible to look back in the rearview mirror to see how far we’ve come.
The biggest challenge to date has definitely been COVID-19.
2020 was a year of survival, and pure hustle to keep the business alive. While it took blood, sweat, and tears to get through, and while we wouldn’t say it’s been our ‘favorite’ challenge per se, it’s definitely been the most impactful. There’s been a ton of silver linings. We’ve gotten clarity about where we want to go, gotten one step closer to our product-market fit, felt fully aligned with the value and mission of our business, strengthened our community, began to monetize, and so much more!
Tell us about building your business: successes, challenges, and tools you use to run your business.
myMomentum is impact-driven - we're all about building a community that makes healthy choices together while supporting local businesses. We've built our biz in a more unconventional way than your traditional tech app startup. From when we launched until now, we've gotten each and every one of our users through word of mouth and organic growth! We bridge offline and online together through monthly sweat events. We're super connected with our community members on the app and that's what makes us unique! We've worked with over 100+ Canadian brands, while also giving back to the community in need. The challenges on this startup journey have been many, including making small pivots to find product/market fit, hustling to run our events, launching an e-commerce business without any experience, managing logistics and operations, driving thousands of kilometers ourselves to deliver product into people's hands and now preparing for growth!
How do you use Life Lapse for your business?
We're using it to tell stories about the products we feature on our app.
What do you like about stop motion?
It's visually engaging and is such an incredible way to tell a story. There's so much room for creativity. Using stop motion can humanize a product and give them a personality. In a world where there's so much content and people have so little time and short attention spans, stop motion is a great way to make our visual content stand out while being authentic and on-brand.
What is your favorite social platform to be on and why?
Instagram is a great way to reach new people to join our community as well as discover new, up-and-coming local brands to collaborate with. We also love using Facebook groups to bring our community together digitally and engage with them through conversations especially during COVID when we're in need of human connection.
Where can our readers follow you?
Download our app here or search myMomentum in your app store (available for free on both Apple and Android), find us on Instagram @itsmymomentum, or join our Facebook community group.
We hope you enjoyed getting this inside look at the world of wellness apps, and are inspired to learn about all the unconventional ways you can use stop motion content to increase your brand presence. If you’re interested in keeping up-to-date with our latest launches, features, and interviews, make sure to give us a follow on Instagram (we post constantly 😉). If you’re looking to expand your stop motion skillset, download our app here and make your stop motion dreams come to life!
