9 Brands that are Killing it with Stop Motion Marketing
It might be a little cliché to say that we’re fall-ing in love with stop motion, but it’s true. Beyond working effectively as a social media marketing strategy, stop motions are just so perfect for injecting creativity into your feed. With Instagram (and now Pinterest!) autoplaying upon scroll, it’s a surefire way to add a little personality to entice your viewers— even the ones who aren’t fully paying attention. It only takes 1.7 seconds to capture your audience’s attention —which is why stop motion lends itself so well to marketing. We believe that stop motion marketing is the future, and we’re pretty dang excited about it!
Here at Life Lapse, we truly believe that you can create professional-level stop motion videos right from your phone. You can import photos into the app, add images from a DSLR or point-and-shoot, or (our favorite) shoot stop motion videos directly in-app. Our app allows you to be on the same level as the 87% of businesses that use video as a marketing tool —and you can do it from your couch.
Short on ideas or how to get started? We’ve got plenty of tutorials for you. Seriously. There are so many. And if you’re a little worried about your equipment, here’s how to make a tripod from household items! Stop motion branding is entirely attainable, even for solopreneurs and small businesses.
If you’re short on stop motion marketing inspiration, keep reading below, and learn from our faves!
Click on the images below or the source link to view the posts in-app.
Herschel
Herschel’s sweet stop-motion has our hearts aching to be students again!
Nalgene
Bring stop motion to the outdoors with Nalgene!
Vessi
We love Vessi’s newest stop motions, and we love it even more knowing that we’re almost-neighbors. 😉
Califia Farms
If Califia Farms’ stop motion feels next-level, it’s because it’s done by a professional stop motion maker.
Nordstrom
There’s nothing we love seeing more than big brands like Nordstrom making stop motion content.
Annie’s
Mac and cheese is beautiful, both visually and in our stomachs! 🧀 There’s nothing out there that’s quite as satisfying as a gorgeous flat lay.
Ikea
Ikea’s newest stop motion video has stolen our hearts, almost more than their meatballs.
Knix
Another Canadian brand we love. We can’t get enough of Knix’s gorgeous use of stop motion for social media marketing!
Earth’s Own
We’re absolutely obsessed with Canadian-based companies, like Earth’s Own. 🥛
Interested in creating some stop motion marketing campaigns of your own? Make sure to download our app and follow us on Instagram to keep up to date with the latest info. Want to see some more brands using stop motion marketing campaigns? See how Starbucks, Sephora, and Madewell use stop motion on social media.
