Storytelling with Stop Motion
We love the use stop motion for marketing for so many reasons! It is an amazing way to tell brand and product stories unconventionally. With such a strong visual element, you don’t need to rely on sound or text to communicate a message. There are so many ways to use stop motion for marketing and social media!
Today, we’re going to share with you examples of stop motions that tell a story. Plus, here’s the fun part: they’re all under 25 seconds! Do you think you could tell a story in 25 seconds? What about if it had no sound? By using stop motion for marketing, you can make sure that your audience understands what you’re trying to say quickly, and effectively.
If you’re interested in learning how to create your own scroll-stopping stop motion videos, download our stop motion app, Life Lapse, on iOS and Android. Stop motion for marketing is such a great tool!
Nordstrom
For this holiday season, Nordstrom wants its customers to #makemerry. In this stop motion, we can see their gorgeous shopping bags being transformed into fun holiday ornaments!
MiGoals
MiGoals is a stationary brand for go-getters and hustlers. This adorable post-it animation makes us long for the feeling of a fresh start with fresh supplies. Using stop motion for marketing has really brought their brand to life!
TishWish
TishWish sells compostable, sustainable, custom packaging. This is so beautifully shown with their stop motion video of a crop of corn leading to a bag, showing exactly what their products are made of!
Bellroy
With their newest products being made from plants, Bellroy demonstrates the process of sustainable fibre production by turning plants and organic materials into fabric, right in front of our eyes.
Bellroy (again)
Bellroy’s really on their stop motion for marketing game! This stop motion video perfectly encompasses that junk drawer tech mess we’ve all been hiding. 😉
Quip
Quip uses stop motion to demonstrate how many plastic floss picks can be replaced by a single floss pod. Their stop motion for marketing techniques really bring that wow factor!
Transformer Table
This is more than a table: it really can do it all! This stop motion shows how the Transformer Table can shift from dining table to a small table with storage: it’s completely adjustable to your needs. The stop motion technique works so well because it doesn’t just show what the table can do: it also shows how it can do it!
Everlane
As a company that stands for radical transparency, Everlane uses stop motion to show how their product materials get recycled.
Kind
Stop motion isn’t just for in-person brands! E-commerce brands like Kind can use it to! In this stop motion, Kind shows how to use a mobile phone to purchase their delicious goods.
Saje Wellness
Saje never fails us when it comes to relaxing aromatherapy, and now they’re upping their stop motion game! In this 6-second stop motion video, Saje shows exactly what is in their advent calendar, Even though it’s such a short video, the stop motion makes it a thousand times more exciting and scroll-stopping than just a carousel of images: the animation really makes it feel as if you are opening the advent calendar yourself!
Those are all of our current favourite brands that are using stop motion for marketing! As you can see, stop motion is such a great vessel for unique storytelling and brand imagery. Plus, it’s pretty dang cute!
Which ones were your fave? Let us know in the comments below.
